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About the company

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SHARK — the dance that changed fate

How to become a world-famous brand from a small pole dancing studio

SHARK's story is a story of inspiration, self—belief and a dream. The idea to create SHARK originated with Svetlana in a small pole dancing studio on the Warsaw Highway in 2016.

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Imagine: an industrial building in Moscow, instead of a locker room in the studio — a curtain with an elastic band. It seems that you are busy doing what you love and it brings income, but you dreamed of more.

Sveta, who worked as a merchandiser for years, decided to devote herself to dancing, and then to creating pole dance clothes for women. The kind she would like to wear with pleasure herself, but could not buy anywhere.

The first order was a pair of shorts for girls from the studio, she sewed herself, according to her own sketch. Then she did not have a single production, clothes were sewn by themselves and even her relatives, but she understood that it should not be like this.

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Svetlana and her husband found a workshop in Kirov. With each order, they began to hone their skills.
Gradually, the brand's audience began to grow thanks to social networks and the world began to learn about SHARK.

And here it is — the long—awaited, first international order - a girl from Australia makes a wholesale delivery!

A little later, SHARK became interested in a retailer of dance clothes in Europe, who ordered about 200 units of our clothes and this was a real breakthrough.

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Today we cooperate with the largest manufacturer of pole dance clothing in the world — Pole Junkie, actively developing production in Asia.
And, of course, we do not stop working in our native Russia - SHARK is already represented on major marketplaces, including Wildberries.

So from one dream SHARK became a brand represented in 21 countries of the world. We deliver clothes for fitness, physical education, home, pole dance and exotic dance. We sew each of the sets according to our own sketches.

We believe and know that clothes can inspire, be comfortable, beautiful and, most importantly, high—quality at the same time.

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SHARK —
this is not about the pipeline

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SHARK — is a hymn to female beauty
and individuality

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SHARK —
it's about loving yourself
and your body